Market Report
Pakistan OOH Industry Overview 2025
A comprehensive look at market size, growth drivers, and emerging trends shaping outdoor advertising.
Read More
Government of Pakistan
DGTO – Ministry of Commerce
"One Voice,
One Vision"
All Pakistan Outdoor Advertisers Association — the unified voice of the OOH industry
United we stand
Who We Are
The All Pakistan Outdoor Advertisers Association (APOAA) is the premier trade body representing the outdoor advertising industry across Pakistan. Established in partnership with the Directorate General of Trade Organisations (DGTO) under the Ministry of Commerce, Government of Pakistan, APOAA serves as the unified voice for billboard operators, hoardings, digital displays, transit advertising, and all forms of out-of-home (OOH) media.
Our mission is to foster a regulated, transparent, and professionally governed outdoor advertising industry that drives economic growth, promotes ethical practices, and safeguards the interests of every stakeholder.
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Member Companies
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Cities Represented
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Years of Industry Advocacy
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Provincial Chapters
Join the network
Membership
Become part of Pakistan's most influential outdoor advertising body. APOAA membership opens doors to industry networking, regulatory representation, training programmes, and a stronger collective voice.
Corporate Member
For registered companies actively engaged in outdoor advertising operations.
Apply NowMost Popular
Associate Member
For suppliers, agencies, and allied businesses supporting the OOH ecosystem.
Apply NowHonorary Member
Recognised for distinguished contributions to the outdoor advertising industry.
Learn MoreStay informed
Insights
Industry research, market data, and thought leadership from Pakistan's OOH sector.
Regulation
New Zoning Guidelines for Digital Billboards
Updated regulatory framework for LED and digital OOH installations across major metropolitan areas.
Read MoreTechnology
The Rise of Programmatic DOOH in Pakistan
How data-driven digital out-of-home advertising is reshaping media buying in the country.
Read MoreLatest updates
News & Events
February 2026
Event
APOAA Annual General Meeting 2026
Members are cordially invited to the Annual General Meeting, where the year's achievements, financials, and strategic roadmap will be presented.
View DetailsJanuary 2026
Announcement
APOAA Joins FEPE International
Pakistan's outdoor advertising sector goes global as APOAA becomes a member of the world's leading OOH association.
Read MoreDecember 2025
Policy
Budget Proposals Submitted to FBR
APOAA submitted detailed proposals for relief on GST and import duties affecting the industry.
Read MoreOur commitment
Policy & Advocacy
APOAA actively engages with federal and provincial governments, municipal bodies, and regulatory agencies to shape policies that promote a fair and thriving outdoor advertising industry.
- Regulatory reform and compliance frameworks
- Standardised licensing and rate-card structures
- Industry-wide code of ethics & conduct
- Environment & beautification guidelines
- Representation in government committees
Recognised Trade Body
Registered Association
Industry Representative
We're here to help
Ask Us
How do I become a member of APOAA?
You can apply for membership by filling out the application form on the Contact page or by visiting our registered office. Membership is open to all companies engaged in the outdoor advertising industry in Pakistan.
What benefits come with APOAA membership?
Members enjoy regulatory representation, access to industry data and reports, participation in networking events, training workshops, and collective advocacy before government bodies.
How is APOAA affiliated with DGTO?
APOAA is registered with the Directorate General of Trade Organisations (DGTO) under the Ministry of Commerce, Government of Pakistan, giving APOAA the official status of a recognised trade body.
What is the process for resolving licensing disputes?
APOAA provides a dispute resolution mechanism through its Grievance Committee. Members can file a complaint, which will be reviewed and mediated in line with the association's constitution.
Does APOAA offer training programmes?
Yes. We organise workshops, seminars, and training sessions covering technical, regulatory, and business management aspects of outdoor advertising.
Get in touch
Contact Us
Head Office
APOAA Secretariat, Islamabad, Pakistan
Phone
+92 (51) 000-0000
Email
info@apoaa.org.pk
Office Hours
Monday – Friday, 9:00 AM – 5:00 PM